by Doug Pennington | May 22, 2013 | Helpful Tips
Click on the link below to read the 2013 Report by Social Media Examiner! The top two benefits of social media marketing are increasing exposure and increasing traffic. It’s packed full of information that we’re sure you’ll enjoy. 2013 Social Media...
by Doug Pennington | May 17, 2013 | Helpful Tips
The key to an effective marketing campaign is reaching your targeted audience effectively. This is true with all marketing strategies from radio to tv to print and email marketing. Facebook is a hot trend with the option of online marketing. In the last few years it...
by Doug Pennington | Apr 15, 2013 | Helpful Tips
That’s right! For years we recommended direct mailings but research shows that if you only send out one mailing to a new prospect your response will be very disappointing. To be effective you need to send mailings to the same list a minimum of six times, so if...
by Doug Pennington | Apr 15, 2013 | Helpful Tips
1) Finances: Many small business owners are natural do-it-yourself experts and cut corners on professional marketing collateral and try to do it themselves. 2) Technology: They don’t understand technology so they avoid it or think they cannot afford to hire an...
