{"id":99,"date":"2013-04-15T01:44:08","date_gmt":"2013-04-15T01:44:08","guid":{"rendered":"http:\/\/goldminedezine.com\/goldminedezine\/?p=99"},"modified":"2013-04-15T01:44:08","modified_gmt":"2013-04-15T01:44:08","slug":"why-direct-mail-may-not-work","status":"publish","type":"post","link":"https:\/\/goldminedezine.com\/?p=99","title":{"rendered":"Why direct mail may not work"},"content":{"rendered":"<p>That&#8217;s right! For years we recommended direct mailings but research shows that if you only send out one mailing to a new prospect your response will be very disappointing. To be effective you need to send mailings to the same list a minimum of six times, so if you plan on this method as a marketing strategy plan going the extra miles.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>That&#8217;s right! For years we recommended direct mailings but research shows that if you only send out one mailing to a new prospect your response will be very disappointing. To be effective you need to send mailings to the same list a minimum of six times, so if you plan on this method as a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-99","post","type-post","status-publish","format-standard","hentry","category-helpful-tips"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/goldminedezine.com\/index.php?rest_route=\/wp\/v2\/posts\/99","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goldminedezine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goldminedezine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goldminedezine.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/goldminedezine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=99"}],"version-history":[{"count":0,"href":"https:\/\/goldminedezine.com\/index.php?rest_route=\/wp\/v2\/posts\/99\/revisions"}],"wp:attachment":[{"href":"https:\/\/goldminedezine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=99"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goldminedezine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=99"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goldminedezine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=99"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}