{"id":495,"date":"2013-10-11T12:15:45","date_gmt":"2013-10-11T12:15:45","guid":{"rendered":"http:\/\/goldminedezine.com\/?p=495"},"modified":"2013-10-11T12:15:45","modified_gmt":"2013-10-11T12:15:45","slug":"qr-code-usage-still-increasing","status":"publish","type":"post","link":"https:\/\/goldminedezine.com\/?p=495","title":{"rendered":"QR Code Usage Still Increasing"},"content":{"rendered":"<h2>Survey Says: QR Code Use Falling . . . NOT!<\/h2>\n<p>By\u00a0<a title=\"Posts by Heidi Tolliver-Walker\" href=\"http:\/\/thedigitalnirvana.com\/author\/heiditolliverwalker\/\" rel=\"author\">Heidi Tolliver-Walker<\/a>\u00a0on August 9th, 2013<\/p>\n<div>\n<p>I keep hearing a common refrain: QR Codes are going away. Consumers aren\u2019t using them. They are out-dated. They are being replaced by more sophisticated technology. Blah, blah, blabbidy blah, blah, blah.<\/p>\n<p>The fact is, the data just don\u2019t support those statements. ScanLife just released its Q2 2013 barcode trend report and once again \u2014 just as in all of its previous trend reports \u2014 QR Code scans are going up.<\/p>\n<p>Consider these numbers:<\/p>\n<p><a href=\"http:\/\/thedigitalnirvana.com\/2013\/08\/survey-says-qr-code-use-falling-not\/scanlife-historical-line\/\" rel=\"attachment wp-att-7825\"><img loading=\"lazy\" decoding=\"async\" alt=\"ScanLife Historical Line\" src=\"http:\/\/d2gch9yxve0144.cloudfront.net\/wp-content\/uploads\/2013\/08\/ScanLife-Historical-Line-300x289.jpg\" width=\"300\" height=\"289\" \/><\/a><\/p>\n<ul>\n<li>Q2 2013 saw 4 million new QR Code scanners worldwide<\/li>\n<li>Users scan QR Codes 3x per month \u2014 up 22% from the previous quarter.<\/li>\n<li>Scanning from tablets has increased by a whopping 1300% from one year ago.<\/li>\n<\/ul>\n<p>The number of people scanning QR Codes is up. The frequency of scanning is up. Scanning is spreading across mobile devices.<\/p>\n<p>Clearly, the use of QR Codes as a response mechanism for marketing campaigns is not going away.<\/p>\n<p>So where is this idea that QR Codes are going the way of the Model T coming from? I can\u2019t say for sure, but my belief is that it\u2019s coming from the industry chatter about the poor use of these codes combined with a heavy dose of personal disdain (for one reason or another) and supported with data that shows the percentage of smartphone owners who have scanned these codes ranging from 10-30%. Naysayers love to quote the low percentage of smartphone owners who scan these codes.<\/p>\n<p>But the fact is, I would imagine that the percentage of people who call the 800 number from a direct mail piece is really low too. (I can\u2019t remember the last time I called an 800 number that wasn\u2019t customer service.) But I don\u2019t hear anyone suggesting we should putting 800 numbers on direct mail pieces. QR Code use is growing. Frequency is increasing. Use across devices is broadening. Don\u2019t take my word for it \u2014listen to the data.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Survey Says: QR Code Use Falling . . . NOT! By\u00a0Heidi Tolliver-Walker\u00a0on August 9th, 2013 I keep hearing a common refrain: QR Codes are going away. Consumers aren\u2019t using them. They are out-dated. They are being replaced by more sophisticated technology. Blah, blah, blabbidy blah, blah, blah. The fact is, the data just don\u2019t support [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-495","post","type-post","status-publish","format-standard","hentry","category-helpful-tips"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/goldminedezine.com\/index.php?rest_route=\/wp\/v2\/posts\/495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goldminedezine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goldminedezine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goldminedezine.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/goldminedezine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=495"}],"version-history":[{"count":0,"href":"https:\/\/goldminedezine.com\/index.php?rest_route=\/wp\/v2\/posts\/495\/revisions"}],"wp:attachment":[{"href":"https:\/\/goldminedezine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goldminedezine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goldminedezine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}