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SEO

Search Engine Optimization is the effort put into your website’s structure and content to achieve higher search rank without paying for (PPC) pay per click advertising. In the beginning, search engines would crawl the entire internet, jumping to a new webpage by...

Blogging

A blog can be a powerful upgrade to your website, bringing added value for your visitors and fresh content for robots to pick up on. When you make changes on your website and add new content, search engines have previously unread information to index. Search engine...

Why direct mail may not work

That’s right! For years we recommended direct mailings but research shows that if you only send out one mailing to a new prospect your response will be very disappointing. To be effective you need to send mailings to the same list a minimum of six times, so if...

Top 5 mistakes made by small business owners

1) Finances: Many small business owners are natural do-it-yourself experts and cut corners on professional marketing collateral and try to do it themselves. 2) Technology: They don’t understand technology so they avoid it or think they cannot afford to hire an...

Why even have a website?

If you don’t plan on growing your business it may not be necessary to even have a website. A good website will attract visitors but a great website will convert visitors and be your spokesperson for you 24 hours a day that will lead to growth. But don’t...